Positions You as the ‘Go to Guy’
Blog about what you know but write about it as if you’re in the same room as your reader. Think about what it is that makes your customer need your product or service and explain how to solve their ‘pain/problem’.
Constantly blogging about providing solutions to customer problems will position you as the ‘Go to Guy’ and you will be seen in a positive light. This builds trust in you and what you do so, that when your customer has a need for that product or service, it’s you they think of and are naturally comfortable using you.