Connects people to your brand
Writing a blog is different to writing copy for a brochure or website as it should come across from you, the author, and not just some corporate bull@%*ks.
Your blog should reflect what you are all about, the way you approach problems and solve them, explain what you do, it’s in the language you use and how and what you say.
It’s the culture of your business – it’s your brand.
That’s how blogging connects people to your brand.