Builds a relationship
By writing a regular blog and expressing your views (in a positive way) on subjects that are informative and helpful, a relationship is formed between the writer and the reader.
This then leads to the writer being – ‘liked, known and most importantly – trusted’.
That’s a relationship we all want with our prospects and customers.
Ps – if the thought of writing a blog fills you with dread – look below and become 1of 10 people I am looking to work with in 2020…